MYP

During a hackathon, I met 3 co-founders and together we built MYP, an event-tech SaaS designed for large-scale public event organizers. The promise: generating a personalized visitor journey based on individual expectations and needs. I led early product development and managed relationships with investors and service providers. After 2 years of build, tests, and iterations, the solution was acquired by a major European event-tech leader and integrated into its product suite.